Tata Crucible – The Business Quiz’ seeks to bring together sharpest young corporate minds in India to take on the heat of the toughest business quiz in India. Youth is a key audience cluster which the Tata Group is focusing its communication at and
Tata Crucible is one of the key initiatives towards this engagement.
Tata Crucible was started as a key initiative in 2004, a year which was christened as the ‘Century of Trust’ year to commemorate the death centenary of the Founder of the Group – J.N. Tata and the birth centenaries of two of its illustrious leaders – J.R.D. Tata and Naval H. Tata. It generated huge response as a high quality business quiz in the very first year and has now become an annual event. In a commissioned research Tata Crucible Campus Quiz has been judged highest rated ground quiz by the students of participating colleges.
The Tata Crucible Quiz is a team based contest (2 participants per team) and is held in 3 parts. Two back to back tracks – separately for Tata corporates and Non-Tata corporates, followed by National Finals. The third track is held for Campus students each year also followed by a National Final. Eight editions of Crucible corporate version and Eight editions of the Crucible Campus version have been held so far to enthusiastic response.